When I began browsing universities' accounting department websites, I happen to come upon the University of Phoenix website. Here is a link to the accounting department's website: http://www.phoenix.edu/colleges_divisions/business/accounting-programs.html I like how they have each type of business or accounting degree they offer. Further, you can click on each degree to see what that degree consists of as far as required classes and credit hours are concerned. The university offers several different options to students, and they also offer a certificate program that will help you to prepare for the CPA exam. The certificate program stood out to me when I was reading the material. University of Phoenix stresses that you can obtain almost any degree through their school completely online. This appeals to many students, especially those who work or have families to take care of. It seems to me that this university's target market is nontraditional students, and I think they do a good job of appealing to that market through the wide variety of options they offer nontraditional students. This will allow many people to obtain a college education that would not be able to attend traditional classes.
Another website I visited but did not like as well was the University of Auburn's accounting department. http://business.auburn.edu/academicdepartments/accounting/accountingundergrad.cfm In my opinion, there is not enough information displayed on their website for potential students. In my Google search it listed that the university had options for specific accounting majors such as governmental, corporate, non-profit, etc. However, I could not locate these degree programs when I browsed the website. If I was interested in attending this school, I would have to call a counselor for more information. Therefore, I feel like their website could use some work to make information available to potential students.
If I was going to design a website to recruit students for the accounting major, I would include as much information as possible without being too overwhelming. I would include the potential jobs and salary ranges for accounting majors, the options this field opens for you, and I would describe in detail every accounting major that was available. In today's society, classes and majors that people can take entirely online are becoming increasingly popular. Therefore, I would most certainly highlight and emphasize whatever online classes or majors are available. Accounting is a unique field because there is so many job opportunities that will become available upon graduation. I do not think most potential students recognize this, and they think that it is just math. Therefore, I would include information about all the different fields that accounting lets you have access to.
Through the research for this assignment, I have discovered that I do not want to put too much information that will overload a potential student. However, I need to include enough information to make the student interested in the accounting major and all that it has to offer graduates. This information is what caught my interest when I decided to major in accounting. I think if more people knew what all was available they would be more willing to major in accounting. Therefore, this would be my key strategy for the website.
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